I strongly support incentivizing new development within our existing infrastructure, and am very happy about the construction of new retail / residential both next to University Book and Supply, and in the existing Great Wall plot in College Hill. As we seek to draw in the millennial generation into our community, I believe that closer-knit communities are going to be a key attraction. I believe that business expansion will occur in southern Cedar Falls regardless of incentives, so instead I support incentivizing in downtown Cedar Falls, North Cedar, College Hill, University Avenue, and Thunder Ridge in order to promote the use of our existing infrastructure whenever possible, and to reduce sprawl.